December 2nd

Only 23 shopping days until Christmas!

Can we predict what you will buy, based on your previous behavior?

Should we send you an ad for the next Lisbeth Salander novel? Will you buy if we do? Will you buy if we don’t? In order to figure that out, we will be attempting to perform some Uplift Modeling.

We can segment our audience into 4 groups:

  1. Leave Me Alone: I’ll buy, but only if you’re not hectoring me with advertising.
  2. Sure Thing: I’ll buy, regardless of your advertising.
  3. I’m Not Listening: I won’t buy. Period.
  4. Frasier: I’ll buy, only if you make me an offer.

 

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